BRAUN 100th Anniversary Smart Electric Cooker
Modern and minimal design while staying true to Braun's design language. 2024.
Dieter Rams developed the 10 principles of good design to restore simplicity and clarity to product design. His approach highlights that good design should be aesthetic, innovative, honest, unobtrusive, long-lasting, environmentally friendly, and thorough. Following these principles, we reinterpret the redesign to celebrate BRAUN's 100th anniversary and continue our commitment to good design.
Product designer Mustafa Kemal Karakaya
BRAUN ESSENTIAL
BRAUN 100th Anniversary Smart Electric Cooker
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Today's culinary enthusiasts will appreciate our meticulously designed, high-performance smart electric cooker, expertly balancing form and functionality. The flagship model offers an intuitive cooking experience, delivering exceptional versatility and precision. With its sleek design, this cooker ensures delicious meals with consistent quality, making every cooking endeavor enjoyable and effortless.
Smart Cooking Redefined with Braun Essential Electric Cooker
BRAUN 100th Anniversary Smart Electric Cooker
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Featuring a minimalist and ergonomic design, this product is crafted to meet various cooking needs with precise temperature control. Thanks to its smart sensor technology, it cooks your meals at the ideal temperature and in a balanced manner while conserving energy. Reflecting Braun's tradition of quality and innovation, this product takes your kitchen experience to the next level.
Elegant Steam Release for a Modern Experience
BRAUN 100th Anniversary Smart Electric Cooker
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Steam is released through the air vents in the central dial. With its sleek and modern design, the device offers a sophisticated experience to the user.
Precision Cooking with Stainless Steel Inner
BRAUN 100th Anniversary Smart Electric Cooker
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The Braun Essential Smart Electric Cooker enhances your cooking experience with its sturdy, high-quality stainless steel inner container. The durable stainless-steel bowl ensures even cooking, preserving the flavour of your dishes and allowing for easy cleaning. With a large cooking capacity, it cooks all ingredients, from meats to vegetables, at the ideal temperature.
Customized Charging Socket and Braided Cable
BRAUN 100th Anniversary Smart Electric Cooker
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The adapter has a power capacity of 800W, with a 20V input and a 12V output. The cable length is 1.5 meters and features a braided cable design. The product includes a charging socket on the bottom.
Good Design Should Be Understandable
BRAUN 100th Anniversary Smart Electric Cooker
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Rams believes that the form of a product should reflect its function. Rounded shapes enhance understandability by conveying a sense of warmth and safety to the user
Balanced Steam Release
BRAUN 100th Anniversary Smart Electric Cooker
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The round steam release valve safely releases excess steam during cooking, balancing the pressure and ensuring an efficient cooking process.
Stainless Steel Bucket
BRAUN 100th Anniversary Smart Electric Cooker
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With a 5-liter capacity, 800W power, and high-quality stainless-steel interior, it emphasizes both durability and ease of use.
BRAUN Essential Smart Electric Cooker
A single solution for a wide range of dishes: rice, stew, boiled meat, vegetable dishes, chicken dishes, soup, steamed vegetables, pasta, beans, and boiled potatoes. Practicality and harmony combined in one design.
Color scale
BRAUN 100th Anniversary Smart Electric Cooker
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"Black or colour, that is the essence. The choice must serve the nature and purpose of the design. Simplicity and functionality form the foundation of every design; aesthetics emerge from the balance of these two elements."
BRAUN 100th Anniversary Posters
This poster has been created with a minimalist design approach that prioritizes functionality. The colour palette harmonizes with the surroundings, providing an aesthetic unity. Each element is meticulously placed; the balance between graphics and text enhances the clarity of the message. The ultimate goal is to combine aesthetics and functionality to offer an inspiring experience to the user.
Thank you.
